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"It's been a pleasure-and very productive-to work with Data Description and Peter Wylie! With their help we have refocused... George Machun
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Affinity Insight™ Models for Major and Planned Gift Prospects. It's not always easy to determine whether a donor prospect has the capacity to make a major gift, and it's even harder to figure out how likely that person is to actually make such a gift. At Data Description, we have teamed up with Peter Wylie, a well-known authority on data analytics for fundraisers, to help you do just that. The Affinity Insight Model will streamline your prospect research by showing you which candidates to concentrate on. Prospect Insight Improves Your Performance. If you are a prospect researcher you spend your time looking for new candidates to put in front of gift officers. Providing the right candidates results in more efficient use of the gift officer's time and, hopefully, more gift money to the institution. So it's important to find candidates who are not only capable of significant gifts but likely to make them. Wealth screening can show you a donor's capacity to give, and Data Description's Affinity Insight Model can assess that person's inclination to give to your organization. These valuable insights will allow you and your colleagues to be more productive. Insight Is within Your Reach. Data Description's Affinity Insight Model puts predictive data analytics within reach of any organization. It is an affordable analytical framework that is customized for your organization and for your role within that organization. It starts with your most valuable fundraising asset-one you already own-your internal database. The Affinity Insight Model uses information in your database to produce an affinity score for each candidate in the database. Our clients report that these scores are very accurate predictors of giving. Once you integrate the affinity scores in your database, you can use them to
Want to Test Drive the Affinity Insight Model? Seeing is believing. So why not find out how the Affinity Insight Model will work with your institution's data to improve your performance? You will see first hand the predictive value of the data in your own database. Get in touch to arrange for a free application of Affinity Insight on a sample of your data. |
 Peter Wylie is a national recognized advancement consultant who has worked with major colleges and universities and taught many advancement professions how to mine donor data to find simple predictors of giving.  Training for Fundraisers  |
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