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"Our VP for Advancement is particularly excited about our ability to segment our large pool of non-donors, identifying those individuals who are ripe for conversion... Kevin MacDonell |
Peter Wylie's Relationship Savvy A longtime partner of Data Description, Peter Wylie is a nationally recognized advancement consultant who has long experience working with fundraisers. He is the author of KeyDonor and the books Data Mining for Fundraisers and Baseball, Fundraising, and the 80/20 Rule. From the most elementary to the more sophisticated donor research, Peter's insights have given many development professionals a head start on their competitors and helped them boost their productivity. Peter holds a Ph.D. in industrial psychology and has been consulting with advancement professionalsfor more than twenty years.. During the course of his career, he has worked with many colleges and universities-both public and private-as well as nonprofit organizations. His clients include Bucknell University, Lehigh University, Oberlin College, University of California, Berkeley, and the University of Utah. |
Click on any of the links below to download one of Peter's white papers. |
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