Data Description, Inc.
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"Our VP for Advancement is particularly excited about our ability to segment our large pool of non-donors, identifying those individuals who are ripe for conversion...
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Kevin MacDonell
St. Francis Xavier University



 

Peter Wylie's Relationship Savvy

A longtime partner of Data Description, Peter Wylie is a nationally recognized advancement consultant who has long experience working with fundraisers. He is the author of KeyDonor and the books Data Mining for Fundraisers and Baseball, Fundraising, and the 80/20 Rule. From the most elementary to the more sophisticated donor research, Peter's insights have given many development professionals a head start on their competitors and helped them boost their productivity.

Peter holds a Ph.D. in industrial psychology and has been consulting with advancement professionalsfor more than twenty years.. During the course of his career, he has worked with many colleges and universities-both public and private-as well as nonprofit organizations. His clients include Bucknell University, Lehigh University, Oberlin College, University of California, Berkeley, and the University of Utah.

  MediaDX Features

Click on any of the links below to download one of Peter's white papers.

A Simple Score

What Makes a Call Successful?

Greeks Bearing Gifts

Deep Pockets— Where the Alumni Money Is

A Pauper's Guide to Electronic Screening

Are Donor Dollars Related to How Long Their Names Are?

Sports, Fundraising, and the 80/20 Rule

Getting to Know Your Online Donors Can Pay Off

Does Data Mining Really Work?

Professional Training

Professional Training